Cheer's Kitchen
Company Background
Cheer's Kitchen is a western restaurant located at Tai Po. The
chef at Cheer's Kitchen has over forty years’ experience and has
received trainings in multiple countries in Europe. Different from
other restaurants, it operates like a private home cuisine rather
than a restaurant. Echoing to its Chinese name, literally meaning
"full of sincerity", Cheer's Kitchen wholeheartedly prepares the
cuisine to ensure that their guests can enjoy the best food. It also
provides catering services for large-scale parties or small
gatherings.
Digital Marketing in response to changes in the era
The owner of Cheer's Kitchen Mr Chow joins hand with ISL in the hope to attract more customers to taste his delicate cuisine. He
believes that Digital Marketing is the trend for promotion in this era. ISL helps Cheer's Kitchen to formulate marketing strategies
ranging from fine-tuning the Kitchen's logo with more focus on its business nature to launching a Facebook page with content design
including photography, copywriting and other technical supports. All of these help to establish a closer relationship between Cheer's
Kitchen and its customers who can handily access updates and information such as address, telephone number, promotion, menu
and other services via the Facebook Page.
Digital Marketing = Low cost with high efficiency
The using of smart phones is popular all over the world. Regardless of age, the use rate of smart phone is over 97%. People cannot stop
using the smart phones no matter where they are. Thus, Digital Marketing on the social networking platforms grows into one of the
most effective ways to disseminate information with wide coverage. The owner of Cheer's Kitchen Mr. Chow also points out that using
social networking platform for promotion can allow the restaurant to actively introduce cuisine to customers and release timely
updates. Customers can rate and comment on the restaurant through the platform. This allows the restaurant to directly communicate
with its customers. With the social networking platform, Cheer's Kitchen has a higher exposure rate that successfully attracts more
customers. Cheer’s Kitchen acknowledges that ISL has never failed to provide professional supports whenever there are customers’
interactions on the Facebook page. The prompt notification and well-thought response of the ISL team allow Cheer's Kitchen to be
well-prepared for any further actions, namely receiving order and setting up catering menus.
Enquiry Hotline: +852 2263 6106
