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"Digital marketing lets enterprises provide quick feedbacks to the marketing decisions. Through the information platform, companies can trace real-time changes from thousands of sales terminals, give flexible response, and make quick decisions. "

Digital marketing has been an important aspect on generating business opportunity since electronic devices have been widely used and companies make use of it to broaden the range of customers. The coverage of Digital Marketing is vast as it can be applied to a wide range of technologies orplatforms such as apps, websites, e-mail, search engine, social media and etc. Apart from traditional marketing channels, many organizations use digital marketing channels to promote their products and services as there is an escalating number of people addicted to electronic devices. It is treated as a low cost, high efficiency way to do promotion.

In view of the advantageous aspect, digital marketing has become more sophisticated as an efficacious way to establish a relationship with the consumer. As you can see, everybody around you is holding his or her mobile device every single day and this is how digital marketing connects with their customers.

Recently in Hong Kong and Mainland, there are more and more businesses starting to use digital marketing, including restaurants of various sizes, bars, retail stores, online shops, as well as brand and campaign promotion projects. Some people questioned about the effectiveness of digital marketing, especially on the app. However, with so many companies choosing to use this method, it has got to have its own benefits and values.

By using digital marketing, companies, distributors and consumers are able to interchange information easily. Consumers can submit their views in the form of mobile text messages and pass them to the enterprises, while companies can publish various messages via their information platform. Information management has been made more transparent, more direct, simpler and more time effective.

Also, digital marketing lets enterprises provide quick feedbacks to the marketing decisions. Through the information platform, companies can trace real-time changes from thousands of sales terminals, give flexible response, and make quick decisions.

According to a research, digital advertising and marketing was worth €97.2 million in 2009, or 10.3% of the Irish advertising market. The report by The Society of Digital Agencies (SoDA) indicated that Facebook and other social networks connect hundreds of millions of users daily; over two billion apps have been downloaded from the Apple App Store in its inaugural year; and global mobile usage has reached an astonishing 4.1 billion handsets and counting. Moreover, according to ` Digital Marketing Survey 2013, there were 27% of interviewees planning to maintain their current level of digital spend in 2013 and 73% of marketers planned to increase spending in digital marketing in 2013.

Of course, digital marketing has not yet developed to a very mature stage as traditional marketing channels have. However, the market sees it as an upward trend and anticipates it to become more popular in the future.